Hitwise Online Performance Awards Methodology

Hitwise, the world's leading online measurement company, provides the event with authenticated statistics required to determine the most popular websites for the calendar year. Measuring the largest number of websites and local Internet users throughout the course of the year, Hitwise supplies the results through its unique award-winning methodology audited by PricewaterhouseCoopers. In doing so, the Online Performance Awards will be an event with a point of difference. Furthermore, as Hitwise obtain data for their service directly from ISP's, the online businesses featured in this award ceremony have no need to apply to win.

Hitwise measures over 800,000 websites worldwide, enabling this event to also run through the winning websites across over 160 industries. These websites will be mentioned on stage and physical awards can then be collected by a representative from each company on the night. A photographer will be present to capture the moment.

For a more detailed insight on the methodology used for the Hitwise service click here.